Eastbourne, known as one of the country's most historically rich resort towns, faces the English Channel. In comparison to the beach resort town of Brighton, Eastbourne exudes a more relaxed atmosphere, boasts good safety, and is often mentioned as a desirable place to live after retirement.
As an improved version of the previously offered refreshing and colorful Brighton Wash denim, Eastbourne was created with the aim of being the perfect denim to bring to a resort.